Like Andrea yesterday - I'm new too. I don't really know what I'm doing yet. I don't know what works when it comes to self promotion. So it's a bit like trial and error.
Obviously you have to get your name out there, but what works - what really makes a reader decide to buy book X rather than book Y.
Now and again, I get an e-mail through from someone who has read one of my books and liked it. After the first flush of - that's incredibly cool and it's incredibly kind of someone to take the time to get in touch, I find myself tempted to ask questions.
I don't actually respond with a survey, but I think promotion would be so much easier if I could find a way to do that without being rude about it.
What would I ask?
Did you buy the book because you saw a promo for it on a yahoo group? Which group? And by the way - what time of day do you usually visit yahoo groups? Are you more likely to click on a promo/excerpt if it's just been posted at 10am after you've dropped the kids off at school, or do you check them after work, or just before bed? What makes you read one promo instead of another? Come to that, do readers actually exist on the yahoo groups, or is it mostly hundreds of writers talking and no one at all listening?
Did you follow the link from a blog post? Was it my own blog? One of the multi-author blogs I post on? Or was it someone else's blog entirely? What sort of blog post catches your attention and makes you want to read the books the poster writes?
Did you stumble across my website? What took you there? A link from another authors website? Did the website encourage you to buy the book or did it put you off in some way? Should there be more excerpts? Less clutter? Could you find what you wanted?
Did you read a positive review for the book and trust the reviewers judgement? Did you read a negative review and decide to give the book a go anyway?
Did you read an author interview somewhere? Which website? Which bit of the interview caught your attention?
Did you buy the book direct from the publishers website or from a secondary retailer? Did you know you were interested in the book before you went there or were you just browsing? What made you pick that book? Cover art? Blurb? Genre label? Did you buy it because it was part of a collection with other authors? Do you buy all the books put out by that publisher (apparently some people do)?
Would an author offering a free short story make you more likely to try out one of their books? How would you feel about a free novella instead, because I really suck at writing anything under 10k?
What about Myspace, facebook, twitter, librarything, or the dozens of other networking sites? Does connecting with an author on one of them make you more likely to read their books?
Or maybe finding a writer at a conference for romance readers and writers is what does it for you? Or freebees given away at a conference? Do you prefer book marks, pens, or something more unusual?
Magazine adverts? Did you see the advert in Scarlet? Did you follow the link provided? What about Attitude magazine?
Or did you hear about the book from a friend? Who was it? Can you pass the list of questions on to them, please?
As you might have guessed by now (or a dozen paragraphs ago for that matter). I don't have answers. I have questions.
I haven't tried all of the above. The ones I haven't tried, I'm considering. But the thing is - I'm not sure how to tell if any or all or which ones actually yield results.
A little while ago, I heard a piece of advice - The best way to promote your last book is to publish your next book.
I don't know if it's true, but I love that bit of advice. Mostly because it's an enjoyable piece of advice to follow.
I do the promotional work because it's part of being a writer - it's part of the job.
But I write because I love writing.
*Goes off to work on the next book*
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But first, since the topic is self promotion, lol.
I have a new release to share with you.

Gaydar is a male/male, BDSM Lust Bite, available now from Total-e-bound.
Here's the blurb:
Find a gay man in a gay bar. Matt’s sure that should be a lot easier than it actually is.Matt’s having a run of bad luck – one that’s lasted ever since he stepped out of the closet. An uncanny ability to home in on the only straight guy in a bar room full of gay men really isn’t doing his sex life any favours. A knack for picking complete jerks whenever he does stumble upon a genuinely gay man isn’t helping either.
But, this time everything is going to be different. This time Matt’s absolutely sure his gaydar has guided him towards a completely sane, entirely gay man – which is why he’s arranged to meet him in the gents’ room in five minutes.
What could possibly go wrong?
And here's a quick excerpt.
“Let me guess, he’s straight?”
Mathias Hilliard perched his backside on the barstool between his friends. “I’m meeting him in the gents’ toilets in five minutes,” he announced.
Even with his run of luck, Matt was pretty sure an entirely straight man wouldn’t suggest meeting another man there. He ran his hands through his hair, messing up the carefully styled blond strands, and tried not to look too anxious as he watched his friends exchange a very speaking look.
“Married,” they decided in unison.
Matt took a sip of his beer, trying to work some moisture into his throat as nervous energy built inside him. “He says he’s not married.”
“That’s what all your boyfriends start off saying,” Paul reminded him.
“No wedding ring,” Matt recounted. “And no pale line where a wedding ring should be either. I checked.”
“What’s wrong with him then?” Lewis asked from the stool on the other side of him.
Matt glared at his friend as he put his empty beer bottle back on the bar. “Maybe there’s nothing wrong with him. Maybe he’s just a nice guy who just happens to want to have sex with me. Would that really be so strange?”
Out of the corner of his eye he saw one of his friends raise an eyebrow at the other. The bartender took the empty bottle from in front of him and tossed it into a barrel that was already half full of other empty bottles before he walked back down to the other end of the bar.
“So, I’m having a run of bad luck,” Matt said with a shrug.
“One that’s lasted ever since you came out of the closet,” Lewis muttered into his glass.
Matt made a point of ignoring him. He stood up and straightened his new shirt, smoothing out non-existent creases. Taking a deep breath, he nodded to himself. This time it would be different. This guy would be different. He just knew it.
A few minutes later Matt stepped into the men’s room at the back of the bar. He didn’t even have time to look around before his back hit the wall. A man’s body covered his, pressing him back against the plasterwork, holding him there when instinct made Matt push against the larger man’s chest.
Firm, demanding lips swallowed his gasp. A confident tongue swept into his mouth, coaxing a moan from him. Without any order from his brain, Matt felt his hands claw at the man’s shirt as he tried to pull him closer. There wasn’t much material to hold on to. Well-defined muscles moved under his hands. Suddenly it became absolutely essential that the shirt should go.
Dropping one hand to the other man’s waist, Matt tugged at the material, trying to free it from his jeans so he could at least feel skin under his touch, even if he couldn’t strip the other man down right there.
Large hands wrapped around both his wrists and pinned them against the wall on either side of his head. Matt groaned a protest. The guy had suggested they meet in the men’s room. He couldn’t start playing hard to get now. There had to be a rule against that sort of crime against humanity and common bloody sense.
If you want to find out more about Gaydar – you can find it
here.
Kim Dare.
Kink, love and a happy ending. Do you Dare?